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Pay-per-click advertising is essentially rocket fuel that propels targeted visitors straight to your website, landing page, or app. Utilizing a PPC strategy often means minimizing the chance of wasted ad spend on people who ultimately aren't a good fit for your brand. Our strategy isn't a PPC strategy, it's a customer journey strategy. We analyze everything from the ad copy to effectiveness of the landing page. What good is paying for traffic if the page isn't built to convert?
Of all the advertising websites you could be browsing right now, you're right here, reading this paragraph, about to click on a video we specifically made for you... coincidence?
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We worked with Riverwest dental to produce a YouTube ad to showcase what makes them unique. This resulted in a 62.28% decrease in cost per click compared to their search ad campaigns.
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We took over Paul Davis' Google Ads account and in the first month we were able to improve conversion rate by 70.83%, decrease cost per click by 60.43%, and decrease cost per lead by 450.05%.
If there is an existing campaign in place then we will look into account structure, bid strategies, keywords, negative keywords, ad copy, and verify that conversion tracking is correctly set up. The next piece to audit is the website. The performance of the PPC campaign is heavily dependent on the performance of the landing page.
Most landing pages will be lacking the necessary content to effectively convert so we will create add videos, images, FAQ’s, or entirely new landing pages. We will build out the proper campaigns, ad groups, ads, and ad extensions to make sure the customer journey is as smooth and relevant as possible. YouTube ads will need a short yet engaging ad with a quick hook to keep the watcher engaged. There will also need to be a strong call to action to identify what the next step should be.
The end goal is to provide the most sales or leads at the lowest cost. So every decision will be made with that in mind. A number of things will be monitored and tested including ad copy, search terms, keyword profitability, locations, time of day, and more. We utilize call tracking to give us a full picture of the conversions that the ads are driving and to monitor the quality of leads. All these pieces feed into an ongoing process of constant improvement.
Campaign effectiveness is heavily dependent on the knowledge of the person managing the campaign and the performance of the landing page. We also run into poor or absent tracking mechanisms so measuring performance is very subjective without that. We are happy to audit any previous campaigns to see if there is room for improvement.
PPC allows us to target many terms and variations and gain additional real estate on the first page. We have yet to see a site not have an increase in traffic even though it ranked well.
Most projects are on a flat fee that is dependent on the complexity and spend of the account. If there are large swings in spend then we might look at a percentage of spend scenario.
Our business has grown dramatically!
Video so good, everyone will assume production trucks drove from LA.
Porter Pro Media is unmatched in the area.
Our business has grown dramatically!
Video so good, everyone will assume production trucks drove from LA.
Porter Pro Media is unmatched in the area.
Fresh ideas for ad copy and full campaigns.
These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.
Awesome company with incredible results!
I feel safe with my business in their hands.
Fresh ideas for ad copy and full campaigns.
These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.
Awesome company with incredible results!
I feel safe with my business in their hands.
