Google Ads

Increase traffic with profit as the priority

Pay-Per-Click with purpose

Pay-per-click advertising is essentially rocket fuel that propels targeted visitors straight to your website, landing page, or app. Utilizing a PPC strategy often means minimizing the chance of wasted ad spend on people who ultimately aren't a good fit for your brand. Our strategy isn't a PPC strategy, it's a customer journey strategy. We analyze everything from the ad copy to effectiveness of the landing page. What good is paying for traffic if the page isn't built to convert?

  • Google Ads
  • YouTube Ads
  • LinkedIn Ads
  • Microsoft Ads (Bing)

That's suspicious...

Of all the advertising websites you could be browsing right now, you're right here, reading this paragraph, about to click on a video we specifically made for you... coincidence?

OUR WORK

Ad Examples

Youtube Ads

Riverwest Dental

We worked with Riverwest dental to produce a YouTube ad to showcase what makes them unique. This resulted in a 62.28% decrease in cost per click compared to their search ad campaigns.

Google Ad

Paul Davis

We took over Paul Davis' Google Ads account and in the first month we were able to improve conversion rate by 70.83%, decrease cost per click by 60.43%, and decrease cost per lead by 450.05%.

Our PPC Management Process

01

Audit

If there is an existing campaign in place then we will look into account structure, bid strategies, keywords, negative keywords, ad copy, and verify that conversion tracking is correctly set up. The next piece to audit is the website. The performance of the PPC campaign is heavily dependent on the performance of the landing page.

02

Create

Most landing pages will be lacking the necessary content to effectively convert so we will create add videos, images, FAQ’s, or entirely new landing pages. We will build out the proper campaigns, ad groups, ads, and ad extensions to make sure the customer journey is as smooth and relevant as possible. YouTube ads will need a short yet engaging ad with a quick hook to keep the watcher engaged. There will also need to be a strong call to action to identify what the next step should be.

03

Test & Optimize

The end goal is to provide the most sales or leads at the lowest cost. So every decision will be made with that in mind. A number of things will be monitored and tested including ad copy, search terms, keyword profitability, locations, time of day, and more. We utilize call tracking to give us a full picture of the conversions that the ads are driving and to monitor the quality of leads. All these pieces feed into an ongoing process of constant improvement.

Why PPC Matters

Purchase Decisions
+ 50%
People who click on ads are 50% more likely to make a purchase
Increased ROI
8:1
Google delivers an 8:1 return on investment. $8 for every $1 spent.
Reach
Top 2
Google & YouTube are the largest search engines in the world.
More Clicks
67%
of clicks go to the first 5 search engine results

Frequently Asked Questions

1. I have tried PPC before and it didn’t go well, why should I try it with PPM?

Campaign effectiveness is heavily dependent on the knowledge of the person managing the campaign and the performance of the landing page. We also run into poor or absent tracking mechanisms so measuring performance is very subjective without that. We are happy to audit any previous campaigns to see if there is room for improvement.

2. I rank well organically, why should I pay for ads?

PPC allows us to target many terms and variations and gain additional real estate on the first page. We have yet to see a site not have an increase in traffic even though it ranked well.

3. How do you charge?

Most projects are on a flat fee that is dependent on the complexity and spend of the account. If there are large swings in spend then we might look at a percentage of spend scenario.

Reviews

The professional video quality provided by Porter Pro Media is unmatched in the area. They are great to work with and I highly recommend their video services.

Daniel Berry

Our business has grown dramatically!

Porter Pro Media is fantastic to work with. We use them for all of our internet marketing needs. They are very easy to communicate with and an absolute pleasure to have as partners.

Jake Hansen

Every interaction I have had with Porter Pro Media has been professional and top quality. Their gear is top shelf and their product is superb. I Refer everyone to them now. I look forward to working together for years to come

Ken Dudley

Video so good, everyone will assume production trucks drove from LA.

Awesome company with incredible results! Would recommend them to any company looking to scale their business.

Brandon Cockrell

Porter Pro Media is the real deal. These guys have a professional touch!

Steve Dutcher

Porter Pro Media is unmatched in the area.

I continue to work with Porter Pro Media on many video projects. The production value from Porter Pro far exceeds other companies, especially in Southeast Idaho. Our company has greatly benefitted from their expertise.

Chad Thomas

The professional video quality provided by Porter Pro Media is unmatched in the area. They are great to work with and I highly recommend their video services.

Daniel Berry

Our business has grown dramatically!

Porter Pro Media is fantastic to work with. We use them for all of our internet marketing needs. They are very easy to communicate with and an absolute pleasure to have as partners.

Jake Hansen

Every interaction I have had with Porter Pro Media has been professional and top quality. Their gear is top shelf and their product is superb. I Refer everyone to them now. I look forward to working together for years to come

Ken Dudley

Video so good, everyone will assume production trucks drove from LA.

Awesome company with incredible results! Would recommend them to any company looking to scale their business.

Brandon Cockrell

Porter Pro Media is the real deal. These guys have a professional touch!

Steve Dutcher

Porter Pro Media is unmatched in the area.

I continue to work with Porter Pro Media on many video projects. The production value from Porter Pro far exceeds other companies, especially in Southeast Idaho. Our company has greatly benefitted from their expertise.

Chad Thomas

We worked with Porter Pro Media for several years and had an outstanding experience! You will experience quality from the employees to the marketing. We really wanted a team that would take time to understand our goals and help us accomplish them. We go that and more with Porter Pro.

Justin Haskell

Fresh ideas for ad copy and full campaigns.

These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.

Rise Motion Pictures

These guys take great pride in their work! They helped us with a full re-brand from start to finish, They did an incredible job, always communicating with us to make sure we were happy with the final product. Highly recommend!

Porter Clayton

Awesome company with incredible results!

These guys take great pride in their work! They helped us with a full re-brand from start to finish, They did an incredible job, always communicating with us to make sure we were happy with the final product. Highly recommend!

Porter Clayton

Pro? Yes. Video so good everyone will assume production trucks drove in from Los Angeles. And the quality doesn’t end with the picture on the screen. Fresh ideas for ad copy and full campaigns. This new team is going to be successful in Idaho Falls for a very long time.

Brad Barlow

I feel safe with my business in their hands.

Porter Pro Media is amazing! We have been using them as our media team for a year now and our business has grown dramatically! They are always there for you whenever you need them and are great to work with. I can't thank them enough for all of their help! I would highly recommend their team!

Leah Hibner

We worked with Porter Pro Media for several years and had an outstanding experience! You will experience quality from the employees to the marketing. We really wanted a team that would take time to understand our goals and help us accomplish them. We go that and more with Porter Pro.

Justin Haskell

Fresh ideas for ad copy and full campaigns.

These guys are great! They redesigned my website from the ground up and have been grooming my SEO since they started. I get so much more traffic on my site and my conversions doubled. Their prices are fair and I feel safe with my business in their hands. I literally can not say enough good things about Porter Pro Media.

Rise Motion Pictures

These guys take great pride in their work! They helped us with a full re-brand from start to finish, They did an incredible job, always communicating with us to make sure we were happy with the final product. Highly recommend!

Porter Clayton

Awesome company with incredible results!

These guys take great pride in their work! They helped us with a full re-brand from start to finish, They did an incredible job, always communicating with us to make sure we were happy with the final product. Highly recommend!

Porter Clayton

Pro? Yes. Video so good everyone will assume production trucks drove in from Los Angeles. And the quality doesn’t end with the picture on the screen. Fresh ideas for ad copy and full campaigns. This new team is going to be successful in Idaho Falls for a very long time.

Brad Barlow

I feel safe with my business in their hands.

Porter Pro Media is amazing! We have been using them as our media team for a year now and our business has grown dramatically! They are always there for you whenever you need them and are great to work with. I can't thank them enough for all of their help! I would highly recommend their team!

Leah Hibner

Brands We've Worked With