If you’re in the business of online marketing, then chances are you already have a blog. But if you’re not blogging yet, there are many reasons why every company should have one.
The most important reason to have a blog is that it helps you connect with customers and prospects in a meaningful way. If you want your blog to be influential, then you need to make sure that people want to read it — and that means having an attention-grabbing introduction (like this one).
Here are 7 reasons why every company should have a blog!
SEO stands for search engine optimization, the process by which content on your website is enhanced to help it rank higher in search results.
SEO is how search engines like Google, Bing, and Yahoo rank web pages in their indexes. It's also one of the essential parts of digital marketing. SEO is critical if you want your company to have a successful website.
A good blog will help boost your SEO by providing fresh content that shows up as an update when people search for keywords related to what you do or sell. This can also improve click-through rates on your other social media platforms if they're linked to the shared blog post.
A blog helps you establish yourself as a thought leader in your industry by providing information to others who can benefit from it. People who see you have valuable insight on a topic may be more likely to trust your opinion on other subjects.
Blogs are a great way to create a more personal connection with customers and readers. When you run a blog, you get to show your personality and expertise in an authentic way that will make readers want to be friends with you.
You can also use the blog to share knowledge through tutorials, videos, or infographics. This will help build trust and credibility and position yourself as an expert in your field.
The third reason blogging is great for business is that it’s a proven way to build traffic to your website.
There are many ways you can use blogs to help grow your website traffic, but here are some basics:
While advertising can be expensive, a blog post is an effective way to advertise your products and services without the high cost of traditional campaigns.
Blog posts are a cost-effective way to reach a large audience at a lower cost than other forms of advertising, such as radio or television commercials. You won’t have to pay for advertising space or time, but you will get access to your target audience.
A blog post can also help you reach specific audiences by including keywords in the title and content of each post that readers search for online. These keywords allow people who want more information about your product or service to find it easily on Google searches.
Check out our blog post about how content marketing drives sales and revenue.
Blog posts are flexible and can be used in a variety of ways. Blogs provide multiple options for promoting your brand without spending money on traditional advertising methods. Here are some examples of how your business could use a blog:
Blogs are a great way to promote your products or services. They're also excellent for connecting with customers, especially if you want to build loyalty and create brand advocates.
If you have an audience interested in learning more about what you do, blogging is an excellent place. For example, you could post educational articles on product features, industry news, how-to guides, and more.
Blogs allow you to reach out directly and engage with potential customers. It helps humanize your business by creating relationships and fostering trust.
Blogging causes search engines like Google to find new content published on sites all over the web. This means there will always be something new for users to search and find. Having a blog makes it easier to find relevant information online.
Your blog may be the content that brings in new customers, but if you’re not sharing it where your customers are looking, you won't get any business from it!
Blogging is a fantastic way to show potential customers what you have to offer them. There's no better way of doing this than by sharing your content on social media platforms such as Facebook, Twitter, or LinkedIn — and ensuring that each post gets seen by as many people as possible.
Read more about why we call ourselves a content-first agency.
According to Hubspot, 92% of all people have watched a video to learn about a product or service in the last month. Videos are more likely to be shared than written content, and YouTube has over 1 billion users. Additionally, 75% of companies with at least 1,000 employees have adopted video.
Videos allow you to show off your brand's personality and values. In addition, they can answer common questions that customers may have about your products or services and give them an inside look into what it's like working at your company.
Companies like Lego, which use videos extensively on their website and social media accounts, have seen great success with this strategy — their videos have been viewed over 1 billion times combined!
A blog is a fantastic way to share your videos with the world. If someone is searching for a product or service that you offer, and they find your blog with a video — you’re already miles ahead of your competition.
Ultimately, blogs are an essential component of any digital marketing strategy. They're a great way to build brand awareness, create better customer relationships, and, most importantly for businesses: make money!
By creating a blog and posting regularly, you'll be able to connect with your customers in ways other forms of digital marketing simply can't.
Having a blog can be a big responsibility — for many businesses, it can feel overwhelming — that’s where we come in. Here at Porter Pro Media, we’d love to write for you, get your feedback and ideas, and help you create a great website blog. Contact us today!
When exceptional content comes first, revenue follows. At Porter Pro Media, we offer a unique collaboration of award-winning media production and fine-tuned digital marketing strategies. We guide your target audience through a journey that turns them into a paying customer, a new lead, or a brand advocate.
About UsSEO tactics evolve with each algorithm update. Our track record of delivering lasting results hasn’t. At Porter Pro Media, we use sound SEO strategies to increase visibility. If you need help with search engine optimization, we're here to help!
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